Privacy Policy

Flipkart Labs (“Firedrops” “we” or “us”) is committed to protecting your privacy. 

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This policy (“Privacy Policy”) describes how Flipkart Internet Private Limited and its Affiliates (collectively “Flipkart, Firedrops, we, our, us”) collect, use, share, retain or otherwise process your personal information through Flipkart website (“website”), its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you may be able to browse certain sections of the Platform without registering with us, however, please note we do not offer any product or service under this Platform outside India. Your personal information will primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. By visiting this Platform, providing your information or availing our product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use (applicable to the Platform and its use) and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.

We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our Platform and online services (collectively, the “Service(s)”). 

Information You Provide Us.

We may collect Personal Data (i.e., any data recognized under applicable data privacy laws and identifies you specifically) from you, such as your first and last name, e-mail and mailing addresses, and password when you create an account to log in to our platform (“Account”). It is possible there maybe additional features made available on the Platform in the future which may require additional personal/sensitive information from you. Should this happen, we will update our Privacy Policy and notify you of the same via tickers on the Platform. If you use our Services on your mobile device, we may collect your phone number and the unique device id number. Our Service lets you store preferences like how your content is displayed, your location. Certain Services, such as two-factor authentication, may require our collection of your phone number. We may associate that phone number to your mobile device identification information. If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply. We also collect other types of Personal Data that you provide to us voluntarily and other requested information if you contact us via email regarding support for the Services. We may also collect Personal Data at other points in our Service that state that Personal Data is being collected. As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns. To make our Service more useful to you, our servers (which may be hosted by a third-party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Log Files.

We gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp. We use this information to analyze trends, administer the Service, track users' movements around the Service, gather demographic information about our user base as a whole, and better tailor our Services to our users' needs.


We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our Services. Cookies do not contain any of your personal information. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies" meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to use certain features on the Platform and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your personal information here: You can opt-out of Google Analytics here: You can also control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the services. For clarity, your interaction/use of third-party websites and services are subject to such third party’s terms and at all times we are not liable or responsible for such third-party websites/services.

Information Collected from Third Party Companies. 

We may receive Personal and/or anonymous Data about you from companies that provide Services/their products and/or services on our Service. These third-party companies may supply us with Personal Data. We may add this to the information we have already collected from you via our Service in order to improve it. We do not collect Personal Data automatically, but we may tie the information that we collect automatically to Personal Data about you that we collect from other sources or that you provide to us.

Use of Your Personal Data.

General Use.


Personal Data you submit to us is used either to respond to requests that you make or to aid us in serving you better. We use your Personal Data in the following ways:

  • facilitate the creation of and secure your Account on our network,
  • identify you as a user in our system,
  • provide improved administration of our Service,
  • provide the Services you request, including but not limited to facilitating your transactions,
  • improve the quality of experience when you interact with our Service,
  • protect you and other users from any conduct that violates the Terms of Use or to prevent abuse or harassment of any user,
  • send you administrative e-mail notifications, such as security or support and maintenance advisories,
  • send you email notifications related to actions on Service, including notifications of offers on your digital assets,
  • respond to your inquiries related to employment opportunities or other requests, and
  • in any other way we may describe when you provide the Personal Data; and send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes. 

Disclosure of Your Personal Data.

We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

Third-Party Service Providers.

We may share your Personal Data with third-party service providers to provide you with the Services that we offer you through our Service, to conduct quality assurance testing, to facilitate the creation of accounts, to provide technical support, and/or to provide other services.



We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy. 

We and our Affiliates will share / sell some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or reorganization, amalgamation, restructuring of business. Should such a transaction occur that another business entity (or the new combined entity) will be asked to follow this Privacy Policy with respect to your Personal Data.

Third-Party Websites.

Our Service may contain links to third-party websites. When you click on a link to any other website or location, you will leave our Service and go to another site, and another entity may collect Personal Data or anonymous Data from you. You may also find marketplaces powered by the Service on other websites. We have no control over, do not review, and cannot be responsible for these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the terms and conditions (especially the privacy policies) of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites. Third-Party Payment Services. For conducting transactions on our website, we have tied up with third-party payment services. Any interaction with the third-party payment services provider is governed by their exclusive set of terms and with it their privacy policies. Notwithstanding anything contained herein, at all times, we are not liable or responsible for any transactions, interactions or use of third-party websites, services or offerings.


We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications after setting up an account with us. If you do not wish to receive promotional communications from us, then please login into the Notification Preference page of Platform [] to unsubscribe/opt-out.

Data Retention.

We retain your Personal Data in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Flipkart to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymized form for analytical and research purposes.

Data Protection.

We care about the security of your information and use physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through our website. We implement a wide variety of security measures to maintain the safety of your Personal Data whenever you enter or submit or access such personal information. All the data is stored in secure servers in India.

However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Children Information.

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect Personal Data from children under the age of 18 years. If you have shared any Personal Data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Your Rights.

We take every reasonable step to ensure that your Personal Data that we process is accurate and, where necessary, kept up to date, and any of such personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct, and update such personal information directly through the functionalities provided on the Platform. You can also write to us at the contact information provided below to assist you with these requests.

You have an option to withdraw your consent that you have already provided by writing to us at the contact information provided below. Please mention “for withdrawal of consent” in the subject line of your communication. We will verify such requests before acting upon your request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related Terms of Use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, such withdrawal may hamper your access to the Platform or restrict provision of our services to you for which we consider that information to be necessary.

Your Consent.

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure, retention and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose to us any Personal Data relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

You, while providing such personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.

Changes to This Privacy Policy.

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy at the website more often in the form of a ticker.

The date the Privacy Policy was last revised is identified at the beginning of this Privacy Policy. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Service and this Privacy Policy to check for any changes.

Grievance Officer.

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

Mr. Shremanth M

Designation: Senior Manager

Flipkart Internet Pvt Ltd.

Embassy Tech Village

8th floor Block 'B' Devarabeesanahalli Village,

Varthur Hobli, Bengaluru East Taluk,

Bengaluru District,

Karnataka, India, 560103.


Time: Mon - Sat (9:00 - 18:00)

Customer Support.

You can reach our customer support team to address any of your queries or complaints related to product and services by clicking the link, selecting your order and choosing 'Need Help' option:

Queries related to Privacy Policy.

If you have a query, concern, or complaint in relation to collection or usage of your personal information under this Privacy Policy, please contact us at